Target group segmentation

Always relevant and always on target

Successful projects in marketing and sales require a well-defined target group. The business of attracting and converting high-quality leads begins with finding and speaking to the right people in the right way. If you want to build relationships with key decision makers, managers and leaders – we are the partner you need.

“If you want to build relationships with key decision makers, managers and leaders – we are the partner you need”

As experts in business to business-oriented sales for the IT industry in the Nordic region, we help you to segment the market, identify relevant organizations and find the desired contacts within each organization. With consumer segmentation as part of your marketing strategy, you can tailor your marketing efforts to each specific audience. When you use the right message to connect with the right people, you are more likely to generate high-quality leads that can be converted into paying customers.
We have built and nurtured a Nordic database consisting of enterprise and midmarket accounts and relevant contacts in IT for over a decade.